Case Study: NordicTB achieves 779K social reach and 29K interactions with Brand24

How Travel Influencers Track The Performance of Hashtag Campaigns

NordicTB Collective is a 35-person group of professional travel bloggers and influencers who create editorial, photo/video and social media campaigns for tourism brands. Their challenge is proving the value of hashtag-driven campaigns to clients by accurately tracking mentions, engagement and audience reach across multiple channels.

They use Brand24 to monitor each hashtag campaign and generate client reports. For example, the #LatviaRoadtrip (3 travelers) produced 778 mentions, an estimated social media reach of 779,253 and 29,020 interactions; these metrics are compiled into post-campaign reports delivered to clients like Latvia Tourism.

NordicTB