Brand24
82 Case Studies
A Brand24 Case Study
Traffit, a startup focused on creative marketing, needed a better way to understand how its campaigns were driving leads because it often skipped traditional tracking methods like email collection and UTM codes. To fill those gaps, Traffit turned to Brand24 for brand monitoring and tracking online mentions of its name across the web.
Brand24 helped Traffit connect spikes in direct or organic traffic to specific mentions, influencers, and organic conversations that traditional tools missed. This gave Traffit clearer marketing insights and supported its ability to generate around 500 qualified leads each month.
Mick Griffin
Head of Growth