Case Study: Omnisend achieves 42% higher press release pickup with Brand24

How To Use Brand24 to Track and Analyse Your Press Releases Effectiveness

Omnisend, an ecommerce marketing platform, needed a better way to track the reach and effectiveness of its press releases, influencer outreach, guest blogging, and external content across social media and the web. Before using Brand24, measuring which partners, mentions, and content pieces were actually driving awareness was difficult and time-consuming.

Using Brand24’s media monitoring and influencer score features, Omnisend was able to identify high-reach partners, find collaboration opportunities, and measure which press releases and reports generated the most buzz. The results showed a February press release earned 42% more pickups than a January release, helping Omnisend confirm that event-based data resonated best with its audience.

Omnisend

Laura

Digital Marketing Team