Case Study: Chilli Fruit achieves 1,500 unnotified mentions and stronger backlink growth with Brand24

How to Boost Personal Branding Uncovering Hidden Mentions Through Media Monitoring

Chilli Fruit, a web agency specializing in link-building and online PR, needed a way to track client mentions that often appeared in articles without notifying the source. Using Brand24, the team monitored client names and company names to measure the impact of HARO campaigns, uncover hidden mentions, and identify backlink opportunities.

Brand24 helped Chilli Fruit monitor more than 25,000 sources and collect unnotified mentions in one place. The agency discovered up to 1,500 mentions for clients, filled 10% of one client’s backlink requirement through media monitoring, and created over 100 Brand24 projects for guest posts, improving personal branding and content quality.

Chilli Fruit

Jan Suski

Content & Outreach Specialist