Case Study: Tailor Brands boosts community engagement and product insights with Brand24

How Tailor Brands uses Media Monitoring to Boost Their Community of over 3,000,000 Users

Tailor Brands, a branding platform serving users in over 35 countries, needed a better way to monitor social mentions, spot conversations worth joining, and understand what customers liked or disliked about its products. To do that, the company used Brand24 to track social alerts and online mentions, helping its community and social media team stay on top of feedback and opportunities to engage with new audiences.

With Brand24, Tailor Brands checked mentions 2–3 times a day, responded to customer comments, and joined relevant discussions in real time. This led to tangible results, including winning over a Twitter user who was comparing branding companies and gathering product ideas directly from online conversations. Brand24 helped Tailor Brands strengthen engagement, improve customer responsiveness, and fuel product innovation.

Tailor Brands

Mai Bar-chen

Community & Social Media Manager