Case Study: Satoria Group gains real-time reputation control and more bookings with Brand24

How Satoria Group Monitors Their Hotels in Social Media

Satoria Group, a hotel management company founded in 1997 that operates properties such as Best Western Hotel Felix and Augustów Medical SPA Resort, needed reliable oversight of online feedback because guests increasingly base booking decisions on reviews. Existing booking-site tools missed discussion boards, news sites and social media, leaving gaps in reputation monitoring, competitor tracking and lead generation that could impact reservations and RevPAR.

They implemented Brand24, creating separate monitoring projects per hotel to aggregate real-time mentions from booking sites, forums, blogs and social networks. This setup quickly flagged a pricing error within days, helped identify event-based lead opportunities and brand ambassadors, and delivered measurable outcomes: 10 event cooperations and about 100 valuable customer insights — all on a flexible monthly subscription with responsive support.

Satoria Group