Case Study: Philips Lighting achieves 5 million-user reach in 3 days with Brand24

How Philips Lighting Reached to 5 Million Users Within 3 Days

Philips Lighting launched the "City of Light" campaign to promote a major light installation and faced the challenge of quickly boosting social media engagement, reach, website traffic and overall brand image around the event. The brand set ambitious goals to grow followers, drive online conversations and engage influential local partners during the activation.

The agency built a live social newsroom around the event, using bilingual hashtags (#CityOfLight and #MiastoSwiatel), inviting local authorities and influencers, and displaying real-time mentions on a hashboard to amplify activity. The campaign reached roughly 5 million users within three days and produced a marked uplift in followers, mentions, impressions and influencer-driven engagement, successfully increasing visibility and improving brand perception.

Philips