Case Study: Global66 boosts CX, influencer acquisition, and AI insights with Brand24

How Media Monitoring Helps FinTech in CX, Influencer Acquisition, and AI Data Analysis

Global66, a Latin American fintech focused on making cross-border money movement easier through its Global Account and Smart Card, needed a better way to track public relations impact, customer feedback, influencer opportunities, and market trends. Before using Brand24, the team relied on manual searching and limited data, making it difficult to understand customer sentiment, identify opportunities, and measure communications performance.

Using Brand24, Global66 monitored mentions across social and digital channels, analyzed sentiment, found brand ambassadors, and used AI Insights to measure campaign impact and weekly reach. The vendor, Brand24, helped Global66 turn 18% of negative reviews into positive feedback by March 2024, uncover new partner and influencer opportunities, and gain clearer data to improve CX, PR, and market research.

Global66

María Camila Segura Matiz

Head of Strategic Communications