Case Study: 11 Bit Studios achieves greater creator reach and media visibility with Brand24

How Media Monitoring Helped 11 Bit Studios Connect With More Creators

11 Bit Studios needed a better way to track how news about its games was spreading and to understand which announcements resonated most with gamers. Using Brand24, the studio initially looked to monitor media publications, but also wanted to follow social media mentions and spot streamers and content creators discussing its titles across Twitter, Twitch, and YouTube.

With Brand24, 11 Bit Studios was able to accurately track coverage, social mentions, and creator activity, helping the team not miss tweets without hashtags or videos from streamers. Brand24 improved their ability to measure pickup on announcements and identify the most effective news, increasing visibility with content creators and strengthening reach in the gaming community.

11 Bit Studios