Case Study: Dealavo increases ROAS and sales growth with Brand24

How media monitoring contributes to product improvement and sales growth

Dealavo, a company focused on price monitoring tools, needed better insight into what potential customers were searching for online and how their product was being discussed. Using Brand24, they monitored web mentions to identify market demand, customer interests, and opportunities to improve their messaging and product direction.

Brand24 helped Dealavo discover an article linking price monitoring with Google Ads performance, revealing a strong sales opportunity they had not been promoting enough. Dealavo then adjusted its marketing strategy and began testing ways to improve ROAS with Google Shopping Ads through its tool, with ROAS increasing by up to 100% in some cases.

Dealavo

Aleksandra Hołownia

Marketing Manager