Case Study: Futuramo achieves real-time social media monitoring and faster customer response with Brand24

How Futuramo Uses Social Media Monitoring to Track Social Media KPIs, Provide Customer Service and More

Futuramo is a SaaS company offering a suite of team collaboration tools (Tasks, Visual Tickets, Time Tracker, Contacts, Projects, Icons). With a small marketing team they needed a way to monitor online conversations, track social media KPIs, find sales leads and respond quickly to customer issues without manually scanning multiple platforms.

By using Brand24 with Slack integration, Futuramo centralized real-time mentions into a dedicated channel, enabling faster responses, social selling and cross-team visibility. The team now tracks KPIs like mention volume, interactions and reach to measure campaign impact, identify influencers and close leads, while also catching and resolving customer problems across the web — a setup the Head of Marketing calls a game-changer.

Futuramo

Magda Werminska

Head of Marketing