Case Study: Foszer Sawicki achieves 2,500% boost in social reach and 60% more Facebook interactions with Brand24

How Foszer Sawicki Tracked the Impact of Their Rebranding

Foszer Sawicki is a Warsaw-based video production house (clients include Adidas, Coca‑Cola, Durex and Intel) that in March completed a full rebrand from its former name, Mumin’s Interactive, changing its name, visual identity and company structure. The main challenge was tracking how existing customers, prospects and the wider industry would react and whether the new name would catch on across blogs, news sites and social media.

To monitor the rollout they used Brand24, creating separate projects for the old and new names to capture mentions across websites, social media, forums and blogs, allowing real‑time analysis and targeted responses where clarification was needed. Within two weeks the rebrand drove a 2,500% increase in social media reach and a 60% rise in Facebook interactions, and monitoring helped them identify and win a few new customers who discovered the change online.

Foszer Sawicki