Case Study: Zmorph achieves stronger brand awareness and faster customer engagement with Brand24

How does Zmorph use media monitoring to track its marketing metrics

Zmorph, a Polish manufacturer of all-in-one 3D printers for production, science, and education, used Brand24 to monitor online discussions and strengthen its brand community. The company needed a better way to track mentions of its products and 3D printers in general, respond quickly to feedback, and measure marketing impact.

Using Brand24’s media monitoring, email reports, and campaign metrics, Zmorph could engage potential customers faster, manage negative comments on sites like Quora and Reddit, and identify influencers and user-generated content. The results included shortening the customer journey, protecting brand reputation, improving internal communication, and even making a sale on the first day.

Zmorph