Case Study: TRPharm achieves real-time monitoring of scientific mentions and improved digital marketing insights with Brand24

How does TRPharm use Brand24 to scan mentions about the company

TRPharm, a pharmaceutical company, needed a way to monitor public discussion about its company and treatment areas and to keep up with reposts of the newest scientific literature. With two users logging in daily, they set up 10 targeted keywords on Brand24 (Team plan with email reports) to capture mentions and track how society is reacting to new treatment options.

Using Brand24’s dashboard, keyword tracking and word-clouds, plus one-click PDF reports and regular updates, TRPharm gets up-to-date, actionable insight into mention context and topic trends. Those insights feed their digital marketing strategy — the visual graphs show public reflection on new treatments and the keyword data helps prioritize communications and content around emerging scientific discussions.

TRPharm