Case Study: Speck Media achieves more views and listens with Brand24

How does Speck Media use Brand24 to find trending hashtags

Speck Media, a social media firm serving more than 200 clients, uses Brand24 to track trending hashtags and related topics for its clients’ products and services. The team’s challenge is finding timely social trends they can turn into effective post ideas, podcast titles, and video titles, while also filtering mentions by secondary keywords and specific social channels.

With Brand24, Speck Media identifies popular words and hashtags to shape client content and improve reach. The vendor, Brand24, helped the team focus on their key KPI—views or listens on content—and use trending terms to drive better-performing posts, though the case study does not provide a specific numerical lift.

Speck Media