Case Study: Dyadic Agency achieves targeted audience segmentation and actionable insights with Brand24

How does dyadic agency use Brand24 to find target groups

Dyadic is a German B2B marketing agency (healthcare and industry) that needed a reliable way to find and segment online target groups and validate assumptions about conversations relevant to clients—e.g., when researching rail infrastructure they wanted to distinguish mentions from politicians, industry professionals and other audiences to shape communications and pitches.

They use Brand24 daily (six users, 23 keywords on the Professional Max plan) to collect mentions, segment audiences and deliver consolidated data to their consulting team. The tool lets them verify hypotheses and uncover new insights that feed client pitches and ongoing consulting; clickable source links and sentiment analysis speed up review and first-pass interpretation.

Dyadic Agency