Case Study: Dealavo achieves real-time customer and reader feedback monitoring and competitive insights with Brand24

How does Dealavo use Brand24 to know their customer's and reader's feedback

Dealavo, founded in 2016, provides e-commerce price monitoring and dynamic pricing analytics. With a small team (4 users) monitoring 8 keywords daily, they needed a way to track online mentions of their brand and reports (including collaborations with Deloitte and TechRadar), surface potential clients’ doubts, and filter out irrelevant conversations like Uber-style “dynamic pricing.”

By using Brand24’s real-time monitoring, email alerts and mention filters, Dealavo quickly sees where their reports are cited, answers questions on channels like Reddit, and tracks competitor feedback. The outcome is faster responses, clearer insight into customer needs and competitive advantages, and content ideas that led to targeted follow-up reports (e.g., a Google Shopping vs Ceneo comparison) that increased engagement.

Dealavo