Case Study: DIYMarketers increases sponsorship Twitter chat engagement 300% with Brand24

How DIYMarketer Was Able To Increase Sponsorship Of Their Twitter Chat 300% By Tracking Reach

DIYMarketers wanted a better way to measure and grow the engagement of its #BizapaloozaChat Twitter chats, using Brand24 to track performance, attendance, and conversation trends over time. The team needed clearer visibility into whether the chat was gaining momentum beyond just reach, and wanted to identify frequent and loyal participants.

With Brand24, DIYMarketers used the Analysis screen and Sources tab to monitor last-30-day chat activity, weekly trends, and attendee frequency, then built simple spreadsheet reports to analyze engagement. The result was a stronger understanding of chat “energy” and participant loyalty, helping DIYMarketers increase sponsorship Twitter chat performance by 300%.

DIYMarketers

Ivana Taylor

Founder