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A Brand24 Case Study
Zrzutka.pl, a crowdfunding platform, faced the challenge of supporting both its established Polish market and the launch of its international platform, 4fund.com. To better understand online mentions and emerging market needs, the team used Brand24 for media monitoring and market analysis.
Brand24 helped Zrzutka.pl track fundraiser mentions domestically and analyze competitors and audience behavior for 4fund.com across Europe. This gave the team actionable insights for international expansion and strategy planning, helping them tailor the new platform to local market specifics and support growth.
Alicja Wójcik
Marketing & Social Media Specialist