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Case Study: SWPS University achieves data-driven research insights and trend analysis with Brand24
A Brand24 Case Study
How Brand24 Supports Research Projects and Online Data Analysis in Developing Innovations
SWPS University, through Research and Innovation Manager Grzegorz Rzeznik, needed a reliable way to support research projects, market monitoring, and trend analysis across science and industry. The team used Brand24 to track online mentions, identify key actors, and assess R&D and innovation potential from both Polish and English sources.
Brand24 provided domain filtering, spam and sentiment filters, Influence Score, and customizable categorization to help SWPS University refine its research and spot emerging trends such as hydrogen technologies and energy companies. The university said Brand24 captures about 90% of the online data they need, making it a strong foundation for monthly reports and data-driven decisions about innovation opportunities.
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SWPS University
Grzegorz Rzeznik
Research and Innovation Manager