Case Study: Marken achieves higher engagement and awareness with Brand24

How Brand24 Helped to Increase Engagement and Raise Awareness of Cybersecurity

Marken, a company focused on tracking key brand performance metrics, needed a better way to monitor mentions, reach, interactions, sentiment, likes, and AVEs, as well as keep an eye on the competition. Using Brand24’s media monitoring and Analytics tab, Marken wanted clearer insights and a more efficient way to manage its data and KPIs.

Brand24 helped Marken centralize and analyze this information in one place, making it easier to draw conclusions and compare performance over time. The result was significant time savings and faster, more informed decision-making, with Brand24’s Analytics panel helping the team better understand Marken’s brand presence and competitive landscape.

Marken

Aleksandra Samek

Head of Marketing