Case Study: Ultrakrew achieves 136 potential partners with Brand24

How Brand24 Helped the Charity Ultrakrew Reach 136 Potential Partners

Ultrakrew, a charity focused on blood donation and sports-related community action, needed a better way to understand who was talking about its campaign, why they were engaging, and what questions people had. Using Brand24 for media monitoring, the team looked beyond simple mention tracking to analyze the audience and context around Ultrakrew conversations.

Brand24 helped Ultrakrew respond to user needs by revealing audience insights and gaps in public knowledge about blood donation. Based on these findings, the team launched a GoKrew mobile app and an information campaign with blog content for donors, helping them reach 136 potential partners and provide more useful educational resources.

Ultrakrew

Jacek Bastian

Originator & Founder of the Foundation