Case Study: Heineken achieves increased social media engagement and brand awareness with Brand24

Heineken - Customer Case Study

Heineken, the global beer brand known for its green bottle and long-standing Champions League sponsorship, faced the challenge of turning experiential marketing into consistent, culturally relevant social engagement across countries and platforms. The goal was to deepen fan relationships and boost brand “talkability” without overt selling, while adapting content to local audiences and major events like football and music festivals.

Their solution was a platform-specific social strategy: geo-targeted regional Facebook pages and viral campaigns (notably Brazil’s “One Like One Balloon,” which drove over 1 million new fans), live broadcasts and contests, Twitter-focused, real-time Champions League conversation and polls, and Instagram mood-driven UGC to humanize the brand. The result was massive reach and engagement—Heineken’s Facebook counts exceed 20 million likes, strong followings on Twitter and Instagram, elevated brand awareness and a tighter association with premium sports/music experiences—while highlighting room to increase Instagram posting and interaction.

Heineken