Case Study: Uber achieves 92% online discussion increase and nearly 70M social reach with Brand24 social listening

Global Success Achieved Locally Uber Ice Cream Campaign

Uber wanted to build grassroots buzz as it scaled globally, so the ride‑sharing leader used creative, locally executed stunts to boost brand awareness and rider engagement across diverse markets. The challenge was running a coordinated global activation that felt local and shareable, driving both immediate delight and measurable online conversation.

The solution was the one‑day #UberIceCream on‑demand delivery across 252 cities, encouraging users to post with the hashtag while Brand24 tracked social mentions. The stunt delivered 300,000 ice creams and generated a 92% spike in online discussion, a 122% rise in estimated reach, 25k+ hashtag mentions, ~70 million people reached and 84% positive sentiment — with local wins in Poland including an 11% increase in organic signups and a 7% rise in weekly trips per user.

Uber

Krzysiek Radoszewski

Marketing Manager