Case Study: Philips achieves 1M+ social media reach and strong event engagement with Brand24

Event Marketing Strategy by Philips Lighting

Philips Lighting took its experiential marketing to Carnival Sztukmistrzów in Lublin, aiming to engage festivalgoers both on-site and online without overpowering the event with overt branding. The challenge was to turn live interactions into measurable social media engagement at a local festival that draws international visitors while keeping the experience genuine and shareable.

Havas Media Group — Socialyse ran an on-site Social Newsroom as a command center, aggregating hashtags, displaying user content on a Tagboard, running four contests, producing 71 posts and four videos, and even syncing interactive lighting to Instagram uploads across 12 digital platforms. The campaign generated more than 1 million social media reach, 15,424 content likes, 41,000 video views, 299 shares and 404 brand mentions, demonstrating strong online lift from the live event.

Philips