Case Study: Zortrax achieves greater social media reach and stronger brand reputation with Brand24

3 Steps to Develop a Successful Social Media Strategy

Zortrax, a Polish producer of integrated 3D printing hardware, software and materials selling mainly to U.S. and EU businesses, needed to build brand awareness and a positive reputation among engineers and other B2B decision-makers. The challenge was to create a clear, measurable social media strategy that selected the right channels, set SMART goals and consistently engaged a technical audience while protecting the brand’s image.

Brand24 recommended a Goals–Channels–Methods framework: define SMART objectives, tailor content for each platform (Facebook, blog, forum, Twitter, Instagram/Thingiverse), and focus on connecting with users, engaging brand ambassadors and monitoring mentions. Tactical moves — influencer collaborations (Craig Barr’s video reached 41K on Facebook and 73K across social channels), work with Steve Talkowski and university partnerships — drove measurable increases in reach, stronger reputation and ongoing case-study content that expanded Zortrax’s presence among professionals and students.

Zortrax