Case Study: Printoo achieves 13x social media reach and rapid app growth with Brand24

3 Killer Marketing Tips for Small Business with a Limited Budget

Printoo is a Mexico-based startup whose mobile app lets users print up to 10 photos monthly for free (ad-supported). Faced with a limited marketing budget and the declining effectiveness of traditional interruption tactics, Printoo needed cost-effective ways to reach the right audience, drive app discovery, and grow quickly in a competitive market.

They implemented three low-cost digital strategies: appending partner mentions to users’ social posts and tracking them with social listening, actively soliciting reviews to improve App Store Optimization, and creating real-time, viral content and campaigns (e.g., #smileitsfree) to boost engagement. Within months they achieved over 23,000 downloads, delivered 260,000 photos, secured partnerships with brands like Huggies, Uber and Steve Madden, and increased social reach roughly 13×.

Printoo