Case Study: Neon Panda achieves faster trend insights and smarter product decisions with Brand24

2 Smart Ways Neon Panda Stays Ahead of Trends With Brand24

Neon Panda, a beverage company in Mexico, needed a better way to track cultural momentum, spot emerging consumer trends, and align its team around new product and messaging ideas. As it shifted from agency work to brand ownership, the company turned to Brand24 to interpret conversations in real time across beverage and lifestyle categories rather than just report on them.

Brand24 helped Neon Panda monitor volume, sentiment, topic spikes, and where discussions were happening, using AI Insights, Topic Analysis, and daily monitoring to feed internal newsletters, summaries, and planning sessions. The result was faster internal collaboration, more informed product and messaging decisions, and a shared, data-driven view of what’s next.

Neon Panda

Eduardo Villalobos

Digital Director