Case Study: Toronto District School Board creates a unified youth wellness campaign with Brand Vision

Toronto District School Board launches youth wellness campaign with Brand Vision and 50+ assets

The Toronto District School Board (TDSB) faced the challenge of addressing complex youth issues like vaping, excessive screen time, and stress. They needed a parent-focused campaign that moved beyond simple warnings to provide practical guidance, all while speaking to both parents and the realities young people face. They engaged Brand Vision to develop a comprehensive awareness campaign and website.

Brand Vision developed a research-led strategy that framed these behaviors as coping mechanisms, not just rebellion. They created a unified messaging system and over 50 assets, culminating in a dedicated WordPress website that serves as a permanent hub for all resources. The solution provided parents with a clearer framework for understanding and practical tools for conversation, creating a cohesive and accessible campaign.

Toronto District School Board (tdsb)