Case Study: SOM builds a recognizable live music brand with Brand Vision

SOM builds a flexible live music brand system across 6 channels with Brand Vision

SOM, a live music and culture brand, faced the challenge of cutting through a crowded digital and physical events landscape. They needed a highly flexible identity system that could work across diverse musical genres and event scales, from social media to venue signage, while maintaining immediate brand recognition. Brand Vision was engaged to develop a new brand identity and campaign system to address this.

Brand Vision built a bold and modular visual system for SOM, anchored by a versatile wordmark and a high-energy color palette. The solution included environmental branding, merchandise, and a social content system designed to create a cohesive cultural world. The outcome was an identity that performs at every scale, allowing individual events to feel distinct while ensuring the SOM brand remains instantly recognizable, transforming it from a simple promoter into a recognizable experience brand.

SOM