Case Study: Retina Labs achieves clearer teleophthalmology referrals and a more maintainable site with Brand Vision

Retina Labs launches a fast, accessible teleophthalmology site with Brand Vision

Retina Labs, a provider of teleophthalmology solutions, faced the challenge of a website that blurred its distinct audiences of primary care physicians, program managers, and health system administrators. This made it difficult for these groups to complete high-intent actions like referring patients or enrolling in programs. Their partner, Brand Vision, was tasked with creating a more streamlined and credible platform with clear conversion paths.

Brand Vision implemented a Figma-first redesign that rebuilt the site's information architecture around specific user tasks. The solution included a custom component library, a maintainable CMS, and a focus on accessibility and plain-language content. The result was a refreshed experience for Retina Labs that made the platform easier to evaluate and adopt, with faster paths to conversion and a site that internal teams could operate without developers.

Retina Labs