Case Study: Peg’s Foundation improves crisis-care wayfinding and accessibility with Brand Vision

Peg’s Foundation boosts website traffic 120% with Brand Vision

Peg’s Foundation, a statewide mental health initiative, faced the challenge of making its complex crisis-care resources easily accessible. Their technical content was hard to navigate and lived in static PDFs, making it difficult for users in urgent situations to find clear next steps. They partnered with Brand Vision to create a new website that would prioritize safety, accessibility, and action.

Brand Vision designed and built a WordPress website with a custom, accessibility-first interface aligned to WCAG 2.1 AA standards. The solution included a searchable resource repository and a task-oriented information architecture to help users wayfind faster. The results were significant, with website traffic increasing by 120% and resource downloads up 90% within the first three months. The new site also achieved a 95/100 performance score, providing Peg’s Foundation with a credible and maintainable digital hub.

Peg’s Foundation