Brand Vision
52 Case Studies
A Brand Vision Case Study
Mostardi Platt, an Illinois-based environmental consulting firm, faced a challenge as its complex range of services was buried in a legacy website structure that slowed inquiries and hindered organic discoverability. Brand Vision was engaged to create a Webflow website that would preserve technical accuracy while simplifying navigation for multiple audiences and providing the client with an independently manageable CMS.
Brand Vision implemented a solution that reorganized the site around user journeys, utilizing a modular CMS and component library for easy publishing. The new Webflow site featured improved conversion paths, on-page SEO, and accessibility. This resulted in a 61% increase in qualified RFQ submissions, a 47% rise in non-brand organic clicks, and significantly faster page load speeds, positioning Mostardi Platt as a more credible and easy-to-engage partner.