Case Study: Michael’s Global Trading improves quote requests and local search with Brand Vision’s branding and website redesign

Michael’s Global Trading streamlines quote intake and boosts local search readiness with Brand Vision

The customer, Michael’s Global Trading, a Toronto-based company that handles asset liquidation for organizations, faced a crowded market with a website that created friction. Their older content mixed services and asset types, hid proof points, and made the quote request process difficult, leading to back-and-forth communication. They engaged Brand Vision for a comprehensive brand and website audit to address these UX and messaging challenges.

Brand Vision implemented a strategic solution that included a brand refresh and a complete website redesign on a modern CMS. The new site was built around user tasks with clear conversion flows, trust modules, and a strong on-page SEO foundation. The results were a more credible and obvious presentation of value, a significantly easier quote intake process, and a website that the client's team can now manage themselves for day-to-day use.

Michael’s Global Trading