Case Study: Michaels Global Trading boosts quote requests with Brand Vision SEO

Michaels Global Trading boosts non-branded clicks 164% with Brand Vision

Michaels Global Trading, a Toronto-based commercial liquidation company, faced the challenge of improving its visibility for non-branded, high-intent search queries. Under time pressure, potential customers were comparing vendors and needed proof of legitimacy and capability. They partnered with Brand Vision for SEO services to increase qualified quote requests without attracting irrelevant traffic.

Brand Vision implemented a targeted SEO strategy focused on optimizing website content, improving keyword rankings for core services, and enhancing user experience to build trust. This approach resulted in a significant increase in non-branded organic traffic and lead generation. Specifically, Michaels Global Trading saw a 164% increase in non-branded clicks and a 93% lift in organic quote requests, demonstrating the measurable impact of Brand Vision's work.

Michaels Global Trading