Case Study: Mass Virtual Clarifies XR Training ROI with Brand Vision

Mass Virtual launches a new XR site in 12 weeks with Brand Vision

Mass Virtual, a company that builds extended-reality (XR) training platforms, faced the challenge of a website that failed to effectively communicate the business value of its technology to enterprise decision-makers. Their previous site mixed technical and buyer messages, making it difficult to showcase the platform's measurable outcomes like cost savings and reduced training time. They partnered with Brand Vision for a comprehensive web design and development solution to reframe their message and reduce their dependence on developers.

Brand Vision redeveloped the website with a focus on buyer-task journeys, creating a new information architecture and a component-driven design system to clarify calls-to-action and demonstrate ROI. The solution included a modern CMS build, on-page SEO, and accessibility enhancements. The result was a refreshed online presence that presents Mass Virtual's platform in clear business terms, providing faster paths to inquiry and a maintainable site for their internal teams.

Mass Virtual