Case Study: KILO builds a complete streetwear brand and WooCommerce storefront with Brand Vision

Kilo launches a full WooCommerce storefront with Brand Vision

Kilo, a US streetwear label, faced the challenge of launching in an extremely crowded market that typically competes on hype and logo size. The brand also needed to overcome the online credibility problem of selling high-quality garments that customers cannot physically inspect before purchase. They partnered with Brand Vision for a comprehensive branding and e-commerce solution, which included the development of a WooCommerce storefront.

Brand Vision developed a complete brand identity for Kilo, starting with a weight-derived name and a detailed logo mark designed to work at any scale. The solution extended to merchandising labels, packaging, and a WooCommerce storefront that emphasized product construction and fit. The result was a cohesive and restrained brand system that conveys substance and quality at every touchpoint, from the woven label to the online store, allowing Kilo to compete on its own terms of material and craft.

Kilo