Case Study: Flipp achieves a conversion-ready B2B website with Brand Vision

Flipp boosts early talent navigation by 53% with Brand Vision

The customer, Flipp, a retail media platform connecting retailers and brands with shoppers, faced the challenge of building credibility with its B2B partners. Its existing content failed to clearly articulate a partnership-focused narrative, mixing B2B and consumer messaging and burying its value proposition. Flipp needed a new website that specifically addressed how its platform delivers results for retailers, brands, and media partners, while also requiring integrated lead generation tools and strict performance and accessibility standards.

Brand Vision addressed this by rebuilding Flipp's website on WordPress, creating a new information architecture tailored to B2B workflows. The solution included a reusable UI/UX system, robust on-page SEO, consent-based tracking, and traceable lead generation mechanics. The results for Flipp were significant, including a 250% increase in career form submissions and a 53% increase in navigation to the talent section. Brand Vision delivered a fast, accessible, and easily maintainable site that provides partners with clearer use cases and faster paths to inquiry.

Flipp