Case Study: Flipp improves B2B search visibility with Brand Vision

Flipp boosts B2B impressions 128% with Brand Vision

Flipp, a retail-tech platform for digital circulars and retail media, needed its B2B website to better communicate partner value and build trust. Its site suffered from technical clutter that diluted its search visibility and made it difficult to rank for high-intent B2B queries. Brand Vision was enlisted to address these SEO challenges.

Brand Vision simplified the site's structure by reducing duplicate URLs and improving its technical foundation. This approach, combined with enhancements to page experience and content clarity, led to significant gains. Results included a 39% reduction in index bloat, mobile Core Web Vitals improving from 62% to 94% of URLs being "Good," and a 128% increase in impressions for key B2B queries.

Flipp