Case Study: FHN Financial achieves faster, more accessible institutional navigation with Brand Vision

FHN Financial boosts navigation efficiency by 42% with Brand Vision

FHN Financial, an institutional investment firm, faced challenges with its legacy website, including difficult navigation, inconsistent performance, and a publishing process that required developer assistance. They enlisted Brand Vision to build a secure CMS platform using a custom-coded Squidex build to simplify user journeys and improve content governance.

Brand Vision implemented a solution featuring a task-based information architecture, a design system for accessibility, and performance tuning. The results included a 42% increase in navigation efficiency, full WCAG AA compliance, a mobile page load time of 1.8 seconds, and a 27% increase in average session duration.

FHN Financial (First Horizon Bank)