Case Study: Directed IRA boosts conversions and site performance with Brand Vision

Directed IRA boosts conversions 150% with Brand Vision

Directed IRA, a self-directed IRA custodian, faced challenges with its website's complex navigation and scattered calls-to-action, which created friction for users trying to open accounts or book consultations. This was slowing down conversions. They partnered with Brand Vision to optimize the user experience and improve conversion rates without a full platform rebuild.

Brand Vision executed a research-led approach, simplifying the site's navigation and restructuring content around user pain points. They made high-impact updates to the WordPress site, integrated scheduling tools, and optimized page performance. As a result, Directed IRA saw a 180% increase in organic traffic, a 150% rise in conversions, and a significant improvement in page speed scores.

Directed IRA