Case Study: PipeLine Machinery International boosts organic search rankings with Brand Tackle

Industrial Manufacturing Company achieves first-page rankings for 80% of keywords with Brand Tackle

PipeLine Machinery International, a global provider of construction equipment for the pipeline industry, partnered with Brand Tackle to address its outdated and inaccurate legacy website. The client needed a complete redesign to better reflect its global capabilities and improve its organic search engine rankings, as most of its targeted keywords were not found on the first several pages of Google.

Brand Tackle developed a new site architecture and integrated comprehensive equipment data to maximize organic search impact. Working with the client, they targeted a comprehensive list of industry keywords. Within a month of launch, Brand Tackle helped PipeLine Machinery International achieve first-page results for 80% of their targeted keywords, including top rankings for highly specific terms like "sideboom" and "pipeline machinery parts."

Industrial Manufacturing Company