Case Study: NOV launches WaterWolf produced-water recovery system with Brand Tackle

Global Oilfield Services Company launches WaterWolf with Brand Tackle, earning overwhelmingly favorable feedback

The customer, Global Oilfield Services Company (NOV), a premier oilfield services company, faced the challenge of launching its innovative WaterWolf™ dynamic oil recovery system. The technology represented a major industry step-change, so they needed a highly impactful campaign to educate their global customer base and challenge the long-standing status quo mindset. They engaged the vendor, Brand Tackle, to create an attention-grabbing marketing solution.

Brand Tackle engineered a successful global launch using a variety of high-impact methods, including print ads, direct mail, and internal sales tools. While specific performance numbers are proprietary, client feedback and public acceptance were overwhelmingly favorable. The campaign by Brand Tackle successfully helped launch NOV's innovative new product to the market.

Global Oilfield Services Company