Case Study: Taste of Auckland delights eventgoers with Brand Spanking’s Beekist summer garden activation

Taste of Auckland - Customer Case Study

Taste of Auckland wanted to raise the standard of its event activations in 2017 and create a memorable experience for attendees. Brand Spanking supported T&G Global’s Beekist brand with a summer garden concept designed to showcase tomato-inspired food in an engaging way.

Brand Spanking created a vibrant, tomato-laden living wall, served thousands of sample dishes, and added a photo activation that generated GIFs for social sharing. The team also introduced a surprise-and-delight mechanic with buzzy bees and prize-winning summer picnic bags, helping Beekist stand out at the event and drive strong audience engagement.

Taste of Auckland