Case Study: Pepsi Max boosts fan engagement at ICC Cricket World Cup 2015 with Brand Spanking

Pepsi Max - Customer Case Study

Pepsi Max worked with Brand Spanking to capitalize on Pepsi’s sponsorship of the ICC Cricket World Cup 2015. The challenge was to build excitement around the tournament and create engaging brand experiences for consumers and Frucor customers before and during the event.

Brand Spanking delivered a multi-part activation that included a media partnership with NZME’s Alternative Commentary Collective, producing humorous videos shared across digital and social channels, plus a fan idea competition that sent one winner to the semi-final at Eden Park. During the tournament, Brand Spanking centered activity around the Pepsi Max Pavilion at Eden Park, hosting VIPs, customers, and influencers with trivia and comedy performances, while the content also appeared on stadium big screens.

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