Case Study: OVI Hydration boosts engagement and sampling with Brand Spanking

OVI Hydration - Customer Case Study

OVI Hydration partnered with Brand Spanking to deliver a high-impact mall activation aimed at reaching a predominantly female audience in a busy, highly engaging environment just before the summer holidays. The challenge was to stand out in a crowded retail setting while delivering a premium sampling experience that also connected with OVI’s social media presence.

Brand Spanking created an open, visually appealing activation at Sylvia Park Mall that blended analogue and digital elements, highlighting OVI’s social channels and “summer hacks” theme to encourage participation and organic sharing. The campaign delivered more than 90,000 organic social impressions in 11 days, 400% above the previous period, generated over 600 shopper contributions to the post-it wall and more than 700 competition entries, and averaged over 2,500 chilled samples per day.

OVI Hydration