Case Study: Grapes From California boosts grocery sampling engagement with Brand Spanking

Grapes From California - Customer Case Study

Grapes From California partnered with Brand Spanking to promote California Grapes in New Zealand during their August to December season. The challenge was to drive shopper engagement and awareness across major grocery banners while inspiring people to use grapes in fresh, seasonal meals.

Brand Spanking delivered grocery sampling campaigns nationwide, with Brand Ambassadors preparing and handing out thousands of samples of red, green, and black California Grapes from Whangarei to Dunedin. The team also showcased recipe ideas for summer BBQs and Christmas menus, helping shoppers discover new ways to enjoy the product and generating strong in-store trial across multiple grocery banners.

Grapes From California