Case Study: Gatorade achieves stronger sports sponsorship and social engagement with Brand Spanking

Gatorade - Customer Case Study

Brand Spanking worked with Gatorade in New Zealand to manage the brand’s sporting partnerships and social presence. Gatorade needed support across sponsorship management, event activations, and digital channels, including its local online store, Facebook page, and website.

Brand Spanking delivered end-to-end sponsorship and social support, handling contract negotiation, relationship management, promotional leverage, operational logistics, and team hydration and equipment supply worldwide. Brand Spanking also supported major activations such as the ICC Cricket World Cup 2015 and Gatorade’s partnerships with the All Blacks, Warriors, Breakers, Phoenix, and Black Sticks, helping the brand execute campaigns smoothly and maintain strong partner and fan engagement.

Gatorade