Case Study: Blue Diamond Growers builds Almond Breeze brand awareness and sales with Brand Spanking

Blue Diamond Growers - Customer Case Study

Blue Diamond Growers needed to build awareness and drive trial for Almond Breeze in New Zealand, where competition among brands was increasing. Working with Brand Spanking, the company focused on connecting the Almond Breeze brand with its target market through engaging consumer experiences.

Brand Spanking helped Blue Diamond Growers launch in-mall smoothie sampling campaigns across the country, turning product trials into supermarket sales with effective discount coupons. As the strategy evolved, Brand Spanking supported a broader mix of activation events, from Street Food Collective to Big Gay Out, helping grow brand connection and encourage consumers to share their love for Almond Breeze.

Blue Diamond Growers