Case Study: Angel Bay drives freezer-staple trial and sales with Brand Spanking grocery sampling

Angel Bay - Customer Case Study

Angel Bay partnered with Brand Spanking to help overcome a common misconception about partially cooked frozen meats and encourage shoppers to try its newly refreshed gourmet meat patties. The goal was to turn Angel Bay into a freezer staple in New Zealand households.

Brand Spanking delivered more than 150 grocery sampling sessions across New Zealand, with brand ambassadors showcasing Angel Bay’s premium beef patties in-store. The campaign drove strong results, with top stores achieving sample-to-sales conversion rates of 40% to 60%, and over 90% of tasters giving positive feedback.

Angel Bay